As the world becomes increasingly digital, eCommerce platforms have become the go-to solution for businesses looking to expand their reach and grow their customer base. With the increasing demand for online shopping, setting up an eCommerce store has become more accessible than ever.
Also, India, being a rapidly growing economy, has seen a rapid surge in eCommerce businesses, making it a highly competitive market.
So much so that according to a report by Morgan Stanley.the Indian eCommerce market is expected to reach $200 billion by 2026!
With so many options available, it can be challenging to choose the best eCommerce platform in India, especially for small businesses with limited resources. And, so to help you out, we have compiled a list of the top 5 eCommerce platforms in India and the features that make them stand out:
Shopify
Shopify is one of the most popular eCommerce platforms in India, providing a range of features for businesses of all sizes. It is a user-friendly platform that offers a drag and drop website builder and a vast range of marketing tools, including abandoned cart recovery, email marketing, and SSL certificates. Shopify Payments, its payment processing system, is secure, and transaction fees are competitive. Shopify is an all-in-one eCommerce solution that helps small businesses to set up their eCommerce store quickly and efficiently. It also offers inventory management tools, real-time reporting, and a range of eCommerce plans to choose from.
What makes Shopify an ideal choice?
One of the most significant advantages of Shopify is its user-friendly interface. With its drag and drop website builder, even those without technical knowledge can create a professional-looking eCommerce store. Its marketing tools, such as abandoned cart recovery and email marketing, are also easy to set up, making it a popular choice for small businesses. With so many options available, it can be challenging to choose the best eCommerce platform in India, especially for small businesses with limited resources.
Shopify also offers SSL certificates to ensure secure transactions, and it provides a payment gateway called Shopify Payments that allows businesses to accept payments from customers directly on their website. If you’re a small business looking to upgrade to start an online store, Shopify’s eCommerce plans offer a range of features at different price points. The Basic Shopify plan is ideal for new businesses, while the Advanced Shopify plan is suitable for businesses with high volumes of sales.
However, transaction fees apply to each sale, which could add up if you have a high volume of sales.
WooCommerce
WooCommerce is a plugin for WordPress that turns the website into an eCommerce store. It is an open-source platform, which means that the software is free to use, but users need to pay for hosting, domain name, and SSL certificates.
What makes WooCommerce an ideal choice?
WooCommerce is ideal for small businesses with some technical knowledge, as it offers a high level of customization. It is easy to install and offers a range of features, including inventory management, payment processing, and shopping cart functionality along with a drag and drop website builder, abandoned cart recovery, and even email marketing. The platform is user-friendly, and users can customize their store’s design using various templates and themes available.
With its vast range of plugins and themes, businesses can create a unique eCommerce site, while additional tools such as abandoned cart recovery and email marketing can help businesses effectively increase their sales.
However, payment processing options need to be set up separately, which could add an additional layer of complexity.
Magento
Magento is an open-source eCommerce platform that provides users with a range of features such as inventory management, payment processing, and shopping cart functionality. The platform is highly scalable and suitable for businesses of all sizes. Magento offers a range of templates and themes to customize the store’s design, and it also provides a drag and drop website builder to make it easier for users to create their eCommerce site.
What makes Magneto an ideal choice?
Magneto’s easy to use UI and the multiple add-on features like an inventory management system, real-time reporting, and a range of eCommerce plans to choose from make it ideal for businesses of all sizes. With its wide range of features, including abandoned cart recovery and email marketing, businesses can increase their sales. Its inventory management system and real-time reporting also make it easier for businesses to manage their online store.
However, Magento can be quite complex to set up, and some technical knowledge is required. It is also not as user-friendly as some of the other eCommerce platforms.
BigCommerce
BigCommerce is a cloud-based eCommerce platform that provides users with a range of features such as inventory management, payment processing, and shopping cart functionality. The platform is user-friendly, and users can customize their store’s design using various templates and themes available. BigCommerce also offers a range of marketing tools, such as email marketing and abandoned cart recovery, to help businesses increase their sales.
What makes BigCommerce the ideal choice?
BigCommerce provides SSL certificates to ensure secure transactions, and it also offers a payment gateway called BigCommerce Payments that allows businesses to accept payments from customers directly on their website. The platform offers various paid plans to choose from depending on the business’s size and requirements.
However, BigCommerce charges a transaction fee for every payment processed through other payment gateways.
Zoho Commerce
Zoho Commerce is a cloud-based eCommerce platform that offers several features, such as drag and drop website builder and inventory management.
What makes Zoho an ideal choice?
One of the significant advantages of Zoho Commerce is its integration with other Zoho applications, such as CRM and marketing automation. Zoho Commerce also offers several payment processing options, including PayPal and Stripe.
While Zoho Commerce offers many features for small to medium-sized businesses, it may not be the best choice for larger businesses with high transaction volumes, as it has a limit on the number of products that can be uploaded and may have limited scalability.
Conclusion
In conclusion, choosing the best eCommerce platform in India for your business can be challenging, but it’s essential to select the one that meets your needs and budget. Shopify, WooCommerce, Magento, BigCommerce, and Zoho Commerce are some of the best eCommerce platforms available in India that offer excellent features like abandoned cart recovery, email marketing, SSL certificates, digital products, drag and drop website builder, payment processing, marketing tools, and inventory management.
Whether you are a small business looking to upgrade to start an online store or an established business looking to expand your eCommerce site, these eCommerce solutions offer various paid plans that cater to your needs.
By selecting from the best ecommerce platform in India , you can create a user-friendly online store that allows you to sell your products in real-time, and with the help of a robust digital marketing agency like Wiredus, you can further enhance your sales and reach your target audience effectively.