Senior Content Writer
Location
Gurugram
If you enjoy playing with words, can conceptualise digital stories, and get excited by new
campaigns – We are looking for you!
We are looking for Content Writers with 4 to 8 years of experience, to join our editorial team and can do –
- Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity.
- Driving brand awareness, engagement and lead generation through strategic content marketing.
- Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
- Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
- Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
What you will do
As a content manager, you will play a crucial role in developing and executing our content strategy across digital and print platforms — that aligns with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.
If you have a passion for content creation and a drive for innovation, we invite you to apply. We offer competitive compensation packages, travel & health benefits and a positive work culture that promotes work-life balance and professional development.
- Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
- Create and manage editorial calendar to deliver timely content across various digital platforms.
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
- Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
- Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
- Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
- Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
- Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
Qualifications
- Bachelor’s degree in marketing, communications, journalism or a related field.
- 4+ years of experience as a content manager, content strategist or similar role.
- Must have Digital Marketing Agency Background.
- Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
- Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
- Familiarity with content management systems (CMS) and basic knowledge of HTML.
- Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
- Strong project management skills with the ability to prioritise tasks and meet deadlines.
- An analytical mindset to interpret data and metrics and optimise content performance.
- Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
- Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
- Proficiency in content management and social media tools like HubSpot and/or Buffer.
Experience
5+ Years Experience
Working Hours
10 AM to 07 PM
Working Days
Monday to Friday
Vacancy
No of Vacancies: 2
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